Why do I post outfits in my stories?
Why do I share and talk about my kids?
Why do I show my workouts and the supplements I am taking?
Why do I talk about the deodorant I am switching out?
Why do I give behind the scenes of trips and travels?
Why do I share horror stories like a bug biting me at a nail salon (no really)
and the loss of a parent?
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Why, when I teach women how to grow their businesses online, do I share so much about things that are seemingly unrelated?
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Not because I am a natural over share-er.
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But because I understand the golden rule of online business. Or really business in general..
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IF YOU HAVE THEIR ATTENTION YOU CAN HAVE THEIR SALE.
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This is why Geico ads are random, funny and often nothing to do with insurance.
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This is why brands pay big bucks to be featured in top podcasts.
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This is why it's not JUST indulgent to show off _____ to your audience, but actually a real engagement strategy.
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If you thought I take so much time to post consistently in my stories purely for ego, you got it (mostly) wrong.
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it's business baby.
And business is GOOD, in large part because I understand how to monetize attention for sales by purely being ME.
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You can do the same.
And I highly recommend it.
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CAPTIVATE is a no-fluff training and strategy on how to blend your personal brand and business for more attention and SALESSSSSS.
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After purchase, you'll receive instant access to the full training to go at your own pace